The “Hannibal” of our group, James wears many hats and understands the intersection of fun and technology from the perspective of the guest and the business. He started working on golf entertainment on a green grass driving range back in 2012. Prior to building the Flite Technology Platform, served as Director, Strategic Marketing for Intellectual Ventures (IV), a technology company located in Seattle, WA. Previously, he worked as an Associate Principal with Partners In Performance International, an operations-focused consultancy based in Australia. Prior to joining Partners in Performance, James worked for 5 years with The Boston Consulting Group, leaving the Dallas office as a Principal in 2008. James earned an MBA (with Honors) from the Darden School of Business at the University of Virginia in 2003. He earned a Bachelor’s Degree in Economics and Politics (Magna Cum Laude) from Washington and Lee University in 1998.